Notting Hill Carnival celebrates 60th anniversary with new partnerships

The 60th anniversary of the Notting Hill Carnival features new partnerships and digital content celebrating Caribbean culture. Grace Foods UK has returned as the official food and drink partner for the third consecutive year.

Spotify has launched its inaugural ‘Carnival Sounds Live’ series to mark the milestone. The series includes exclusive performances from artists Koffee, Shenseea, and V’ghn, featuring tributes to classic Caribbean anthems.

Streaming data from Spotify indicates a significant rise in Caribbean music consumption in the UK. Soca has become the fastest-growing Caribbean genre in the region, with streams increasing by 136% since 2020.