Nubank launches Ultravioleta premium metal credit card in Brazil

Nubank has introduced the Ultravioleta Card, a metal premium credit card for Brazilian customers. The card offers a cashback program that is automatically transferred to a high‑interest account, real‑time transaction tracking in the Nubank app, and the ability to adjust limits instantly. Benefits include airport lounge access, exclusive customer service, and higher cashback rates that exceed inflation.

Approval for the Ultravioleta Card is based on Nubank’s proprietary data‑driven risk model rather than fixed income thresholds. The bank evaluates factors such as salary deposits, Pix usage, bill payments, credit‑limit utilization and overall financial behavior. Investment activity of at least R$ 50,000 can trigger a re‑assessment but does not guarantee approval. The lack of public criteria has led users to share strategies within the Nubank community, though outcomes remain individualized.

The product aims to differentiate Nubank from traditional credit‑card issuers and rivals such as Banco Inter by combining a premium physical feel with a fully integrated digital experience.