Ocean Signature Resorts announces rebranding and expansion plans

Ocean Signature Resorts has announced a series of expansions and rebranding initiatives across its Caribbean and Mexican portfolio for the 2026 winter season. A primary focus is the transformation of Ocean Eden Bay in Jamaica into Ocean Allure Eden Bay, effective November 1, 2026. This move brings the Jamaican property into the company’s elevated Ocean Allure adults-only luxury collection, following the 2025 debut of Ocean Allure Costa Mujeres in Mexico.

The rebranding in Jamaica includes significant service and amenity upgrades. All guests will receive a champagne welcome, standard access to Rituals bath amenities, and valet parking. The resort is also upgrading its beverage program to offer premium drinks across all bars. For guests in the Privilege tier, enhancements include expanded premium alcohol selections, upgraded bedding, and specialized minibar offerings.

Additional changes within the company’s portfolio include the renaming of Ocean Coral & Turquesa to Ocean Coral Riviera Cancún on November 19, 2026. The company’s broader development plans involve new room categories with private pools, redesigned restaurants, and renovated guestrooms in locations including Punta Cana, Puerto Morelos, and the Riviera Maya.