Oceanic Marketing floating ads spark controversy in Puerto Vallarta

Oceanic Marketing, a Mexican company, has sparked controversy in Puerto Vallarta by introducing maritime advertising via large floating screens in the Bahía de Banderas. The company promotes these displays as a way for brands to “dominate the horizon,” suggesting they can be used for tourism, culture, and environmental awareness.

Local residents and tourists have expressed significant backlash on social media, criticizing the screens as visual pollution that disrupts the natural landscape and the experience of watching sunsets. Critics argue that the advertisements interfere with the aesthetic value of the bay, which is a primary draw for the region.

In response to the growing debate, the Municipal Government of Puerto Vallarta has requested intervention from federal authorities. The goal is to verify the presence of these vessels and determine if the company holds the necessary legal authorizations to operate advertising displays in maritime spaces.