Indonesia's OJK issues new regulation to govern financial influencers

Indonesia's Financial Services Authority (OJK) released POJK No. 6 of 2026 on June 4, 2026, establishing a regulatory framework for financial influencers who disseminate information about the financial services sector. The rule classifies influencers into three groups – educators, marketers and advisors – and requires each to hold a licensing permit appropriate to their role, disclose their classification to the public, and ensure that any information shared is accurate, includes risk warnings and complies with prudential standards.

OJK officials said the regulation aims to boost consumer protection and financial literacy while preserving space for innovation. Executive Director Dicky Kartikoyono emphasized that the law provides legal certainty and accountability for all market participants. Deputy Commissioner Rizal Ramadhani added that the regulation is not intended to restrict content creators but to prevent market distortion and ensure honest, transparent communication.

The principle‑based approach allows the regulator to adapt the rules as the digital finance ecosystem evolves, supporting both consumer rights and the growth of the fintech sector.