Old Navy to launch beauty line Old Navy Beauty Co

Old Navy is expanding its retail offerings by launching Old Navy Beauty Co. (ONBC). Following a successful pilot program, the beauty line is scheduled to launch on OldNavy.com on 26 August.

The new division aims to leverage the retailer's reputation for affordable fashion to attract customers to its beauty segment. The product range will include an in-house body care line alongside a selection of third-party brands. Pricing for the new products is set to range from US$7.99 for 3oz items to US$14.99 for 8oz items.