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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 13 days · First seen · Last updated

Old Navy brand expansion

Overview

Old Navy is expanding its retail offerings through the launch of new specialized subbrands. In late August, the retailer introduced Old Navy Beauty Co. (ONBC), an e-commerce division featuring an in-house body care line and third-party brands priced between US$7.99 and US$14.99.

Following this, the company launched Old Navy Sport, a subbrand dedicated to the activewear category. This initiative utilizes technical fabric innovations like PowerSoft and StudioSmooth to target the U.S. active market. To support the rollout, Old Navy is testing immersive ‘shop-in-shop’ environments at 42 select locations and integrating the brand across its digital platforms.

Entities

Old Navy · Old Navy Beauty Co. · Circana · Jessica Shynn · Old Navy Sport

Timeline

  1. 14 days ago

    [BUSINESS] 2 sources
    Old Navy launches Old Navy Sport activewear subbrand

    Old Navy has introduced Old Navy Sport, a new activewear subbrand featuring performance fabrics and trend-forward designs, with shop-in-shop testing underway at 42 select U.S. stores.

  2. 27 days ago

    [BUSINESS] 2 sources
    Old Navy to launch beauty line Old Navy Beauty Co

    Old Navy will launch its beauty division, Old Navy Beauty Co., on OldNavy.com on 26 August, featuring its own body care line and third-party brands at affordable price points.

Sources

insideretail.asia · insideretail.com.au · monacoinsider.com · webwire.com