Oreo launches BTS-themed limited‑edition biscuit in Brazil

Mondelēz’s Oreo brand introduced a limited‑edition biscuit in Brazil in partnership with K‑pop group BTS. The purple‑colored cookie, released on 3 August 2026, features a cream flavored after the Korean street‑food pancake hotteok, a childhood favorite of the band members.

The collaboration includes 13 exclusive embossed designs created by the BTS members, referencing their names, light‑stick, and a hidden message for fans. The launch is part of a global rollout in more than 80 countries, with promotional activities in São Paulo and other major cities where fans can submit love letters to BTS via a dedicated website and QR codes on the packaging.