Oreo launches BTS-themed limited‑edition cookies in Brazil and Mexico

Mondelēz International partnered with South Korean pop group BTS to release a limited‑edition Oreo biscuit. In Brazil the Oreo BTS cookies, featuring a sweet hotteok‑flavored filling inspired by a Korean street‑food pancake, hit stores on 3 August through retailer Americanas. The 75.2 g pack uses purple packaging and 13 embossed details referencing BTS members, their light stick and hidden fan messages.

In Mexico the collaboration arrived as Oreo & BTS limited‑edition biscuits sold in convenience and grocery outlets. Two versions carry white and beige creams with purple wafers, and the design incorporates the seven members’ names, the official light stick and hidden messages. Both releases celebrate BTS’s fandom, ARMY, and form part of a global rollout in more than 80 markets.