Oreo launches nationwide flavor voting campaign

Oreo has launched a nationwide “Twist, Lick, Vote” campaign, allowing consumers to vote on three limited-edition flavors. The winning flavor will receive a permanent return release in 2027. The three competing flavors are Banana Pudding, Deep Fried, and Chicken and Waffles.

The Chicken and Waffles cookie features a waffle-textured wafer with dual creme layers containing savory spices like black pepper and paprika alongside maple syrup notes. The Deep Fried option aims to mimic state fair pastries with chocolate and vanilla creme. The Banana Pudding flavor combines banana and vanilla creme notes.

Consumer and reviewer reactions have been mixed. While some social media users have shown passion for the dessert-focused options, individual reviews of the Chicken and Waffles flavor have been critical, with one reviewer describing the taste as reminiscent of chicken instant ramen.