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5 clusters · 12 sources · 23 days · First seen · Last updated

Oreo limited-edition product launches

Overview

Oreo continues to expand its global presence through unconventional limited-edition flavor collaborations and consumer engagement campaigns.

In the United States, the ‘Twist, Lick, Vote’ campaign is underway, featuring Banana Pudding, Deep Fried, and Chicken & Waffles flavors. Following presales on 17 August 2026 via TikTok Shop and the official website, a full retail rollout began on 24 August 2026. Consumers can vote for their preferred flavor until 12 October 2026, with the winner scheduled for a national retail comeback in 2027.

The competing flavors include Banana Pudding, which combines banana and vanilla creme; Deep Fried, designed to mimic state fair pastries with chocolate and vanilla creme; and Chicken & Waffles, which features a waffle-textured wafer with dual creme layers containing maple syrup notes alongside savory spices like black pepper and paprika. Consumer reactions have been mixed; while some social media users have shown passion for dessert-focused options, the Chicken & Waffles flavor has faced criticism, with one reviewer describing the taste as ‘reminiscent of chicken instant ramen.’

Oreo’s online store also offers a ‘Summer Carnival Cookie Tin’ containing flavors such as Hot Honey Cornbread, Dill Pickle, Strawberry Shortcake, Chocolate Milkshake & Fries, Lemonade, and Cotton Candy. The Dill Pickle flavor is noted as a returning option from a previous promotion.

In China, the partnership with KFC has evolved beyond the ‘Playful Time Travel’ collection, which debuted on 31 July 2026 with a fried-chicken-inspired cookie. This collaboration, featuring a cream filling blended with herbs, spices, and salt, also included a ‘Retro Popcorn’ flavor. Expanding this sweet and savory theme, KFC China announced the launch of an ‘Oreo Original Recipe Chicken Burger’ for 28 August 2026.

Entities

Oreo · KFC · Mondelez International

Timeline

  1. 18 days ago

    [BUSINESS] 2 sources
    Oreo launches nationwide flavor voting campaign

    Oreo has launched a “Twist, Lick, Vote” campaign where fans vote on three limited-edition flavors: Banana Pudding, Deep Fried, and Chicken and Waffles. The winner returns in 2027.

  2. 20 days ago

    [BUSINESS] 2 sources
    KFC China to launch Oreo-themed chicken burger

    KFC China will launch an Oreo Original Recipe Chicken Burger on August 28, featuring a chicken thigh, crushed Oreo-topped mashed potatoes, and black Oreo-flavored buns.

  3. 28 days ago

    [BUSINESS] 2 sources
    Oreo launches unconventional limited-edition cookie flavors

    Oreo is testing unconventional flavors with new releases including Chicken and Waffles, Dill Pickle, and Chocolate Milkshake & Fries via limited-edition tins and consumer voting contests.

  4. about 1 month ago

    [BUSINESS] 4 sources
    Oreo launches new limited-edition flavors and voting campaign

    Oreo is launching a U.S. campaign featuring Banana Pudding, Deep Fried, and Chicken & Waffles flavors, with a public vote to determine a 2027 comeback. A KFC-inspired flavor has also debuted in China.

  5. about 1 month ago

    [BUSINESS] 3 sources
    Oreo and KFC launch limited‑edition fried‑chicken flavored cookies in China

    Oreo and KFC released a limited‑edition fried‑chicken flavored cookie in China on 31 July 2026; the product is not slated for other markets yet.

Sources

dexerto.com · joygame.com · marketingdirecto.com · merca20.com · newstalkkit.com · nicaraguainvestiga.com · seriouslyomg.com · southfloridareporter.com · stocktitan.net · theimpulsivebuy.com · twitchy.com · womansworld.com

This summary has been updated 3 times: see revision history