Oreo launches new limited-edition flavors and voting campaign

Oreo is launching a nationwide “Twist, Lick, Vote” campaign in the United States, introducing three limited-edition flavors: Banana Pudding, Deep Fried, and Chicken & Waffles. Presales are scheduled to begin on August 17, 2026, via TikTok Shop and the official Oreo website, with a full U.S. retail rollout starting August 24. Consumers can vote for their favorite flavor between August 17 and October 12, 2026; the winning flavor will receive a national retail comeback in 2027.

In a separate market, Oreo has collaborated with KFC to release a fried-chicken-inspired cookie in China. This version features a cream filling blended with herbs, spices, and salt intended to mimic the flavor profile of KFC's signature batter. The cookie also features the KFC logo instead of the standard Oreo branding.