Osong Cosmetics & Beauty Expo focuses on K-beauty exports

The 2026 Osong Cosmetics & Beauty Expo concluded at the Cheongju OSCO, featuring a record 254 companies. Held under the slogan ‘K-beauty Osong, growing together with the world,’ the event aimed to transition the region from a production hub into a global export leader.

The expo achieved significant business results, with export consultation performance reaching $269.82 million, a 14.3% increase from the previous year. Contract negotiations reached $96.95 million. The event saw participation from 529 buyers, including 200 invited guests from 37 countries, facilitating B2B opportunities for domestic firms.

To enhance international standing, the expo saw an increase in foreign company participation, rising from 6 companies last year to 25 this year. This growth moves the event closer to official international exhibition certification, which requires foreign companies to comprise at least 10% of total participants. Approximately 17,400 visitors attended the event, which included AI skin diagnostics and various consumer experience programs.