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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 2 sources · 20 days · First seen · Last updated
South Korean K-beauty export expansion
Overview
South Korean beauty enterprises are increasingly targeting international markets through specialized trade exhibitions. In early October, six companies from Gyeongsan secured $805,000 in export contracts during the Beautyexpo & Cosmobeauté Malaysia in Kuala Lumpur, following approximately $3.2 million in export consultations. The initiative sought to use the Malaysian market as a gateway to Southeast Asia.
Later in the month, the Osong Cosmetics & Beauty Expo in Cheongju reported significant growth, featuring 254 companies. The event facilitated $96.95 million in contract negotiations and $269.82 million in export consultation performance, marking a 14.3% increase from the previous year. The expo also saw an increase in international involvement, with foreign company participation rising to 25 companies as the region aims to transition from a production hub into a global export leader.
Entities
Cheongju OSCO · Gyeongsan City · Cho Hyeon-il · Osong Bio Promotion Foundation · Lee Jang-seop
Timeline
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[BUSINESS] 2 sourcesOsong Cosmetics & Beauty Expo focuses on K-beauty exports
The 2026 Osong Cosmetics & Beauty Expo in Cheongju saw record participation from 254 companies, generating $269.82 million in export consultations to boost K-beauty's global presence.
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[BUSINESS] 2 sourcesGyeongsan beauty companies secure $805,000 in Malaysian export contracts
Six beauty companies from Gyeongsan, South Korea, secured $805,000 in export contracts at the Malaysia Beauty Expo, following $3.2 million in total export consultations.
Sources
en.antaranews.com · inews365.com