Palmeiras expands digital business through Prometeon partnership

Sociedade Esportiva Palmeiras has entered into a one-year partnership with tire manufacturer Prometeon to expand its digital revenue streams. Under the agreement, Prometeon will provide tires for the club's bus and receive brand exposure through the club's digital channels, LED pitch-side boards during home matches, and marketing campaigns featuring athletes and coaching staff.

While the club has not officially disclosed the financial terms, reports suggest the deal is valued at approximately R$ 1 million. This move is part of a broader strategy to diversify income following the loss of commercial exclusivity with Crefisa and FAM in 2024.

Prometeon joins other partners utilizing digital-first models, including MANUAL, Keeta, and Ambev. Palmeiras' marketing department is increasingly negotiating packages ranging from R$ 1 million to R$ 4 million, which may include performance bonuses, sales participation, and royalties.