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2 clusters · 3 sources · 11 days · First seen · Last updated
Palmeiras and Prometeon partnership
Overview
Sociedade Esportiva Palmeiras announced a one year partnership with Prometeon, a company specializing in tire solutions for commercial and agricultural vehicles. Under the agreement, Prometeon becomes the official tire supplier for the club, which includes equipping the official team bus with specific tires and integrating the brand into the vehicle's visual identity.
The partnership provides Prometeon with brand exposure through digital platforms, stadium LED panels, and advertising campaigns featuring professional athletes and coaching staff. While official financial terms were not disclosed, reports suggest the deal is valued at approximately R$ 1 million. This agreement is part of a broader strategy by the club to diversify income through digital first models following the loss of commercial exclusivity with Crefisa and FAM in 2024.
Entities
Prometeon · Palmeiras · Leila Pereira · Ambev · Crefisa
Timeline
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[SPORTS] 3 sourcesPalmeiras expands digital business through Prometeon partnership
Palmeiras has signed a one-year deal with Prometeon, focusing on digital exposure and branding to diversify its commercial revenue.
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[SPORTS] 2 sourcesPalmeiras announces partnership with Prometeon
Brazilian football club Palmeiras has signed a one-year partnership with Prometeon, making the company the club's official tire supplier.
Sources
esporte.ig.com.br · esportenaredemt.com.br · palmeirasonline.com