Paraná drives surge in Brazil’s non‑alcoholic beer market

Non‑alcoholic (zero‑alcohol) beer production uses vacuum distillation, membrane filtration and specialized yeasts to remove or limit alcohol while retaining aroma and flavor, according to Brazilian chemist Wagner José Pederzoli. Health experts note that the drinks lack alcohol‑related harms but are not inherently healthier and should be consumed in moderation.

In the 12‑month period ending April 2026, the state of Paraná recorded the fastest growth of the category in Brazil, selling 8.91 million litres of zero‑alcohol beer and generating R$ 110.7 million in revenue. That represents a 43.4 % increase in volume and a 31.9 % rise in sales compared with the previous year, lifting Paraná’s market share from 13.48 % to 16.79 %. The average price per litre in the state fell to R$ 12.43, about 9.8 % below the national average of R$ 13.78, and prices dropped 8.0 % year‑on‑year locally. Analysts attribute the boom to younger adult consumers seeking healthier lifestyles, expanded supermarket visibility, and the entry of craft breweries using new yeast strains to improve taste.