Paraná promotes state tourism to travel agents in Brazil and Paraguay

The tourism promotion agency Viaje Paraná is conducting a series of training events to expand the visibility of the state’s destinations among travel professionals both domestically and internationally.

In Brazil, the agency held its fourth meeting with remote travel agents in Campos do Jordão, São Paulo. The event reached over 100 professionals, specifically targeting those operating in the Vale do Paraíba region. This initiative is part of a broader series of meetings aimed at integrating Paraná into the travel itineraries of agents working from home.

Internationally, Viaje Paraná hosted a meeting in Asunción, Paraguay, for 67 travel professionals. The agency highlighted the state’s natural attractions, such as the Iguazu Falls, to encourage the sale of tourism packages to Paraguayan clients. Paraguay remains a strategic market for the state, with nearly 290,000 Paraguayan tourists visiting Paraná between January and August 2026.