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4 clusters · 22 sources · 11 days · First seen · Last updated

Paraguay tourism and economic expansion efforts

Overview

Paraguay is implementing various strategies to bolster its tourism sector and international economic presence. Initial efforts focused on large-scale promotion at the Latin American International Tourism Fair (FIT 2026) in Buenos Aires, where the National Secretariat of Tourism (Senatur) sought to promote cultural and culinary identity to establish new commercial channels. During this period, interest in the Paraguayan market also emerged from the retail sector, with the Brazilian company Havan exploring potential operations in the country following meetings with Paraguayan authorities. Subsequent developments show a shift toward educational and regional promotional initiatives. The ‘Pequeños Turistas’ program, supported by Itaipu Binacional, the Development Bank of Latin America (CAF), and Senatur, has been utilized to teach students about natural and cultural heritage. The program recently concluded its 2026 cycle in Hernandarias, expanding its reach to include indigenous communities and students from various regional districts. Regional tourism promotion has intensified, particularly through the FITPAR 2026 International Tourism Fair in Asunción. Argentina continues its engagement via the Instituto Nacional de Promoción Turística (Inprotur) and the Visit Argentina program, with the Entre Ríos Mixed Tourism Entity (Emturer) conducting business rounds, workshops, and wine tastings to connect with Paraguayan wholesalers. Newer participation includes a delegation from the Chilean region of Tarapacá. Led by Sernatur Tarapacá, the Municipality of Iquique, and the Regional Government of Tarapacá, the group aims to establish commercial links between Asunción and Iquique, specifically leveraging opportunities provided by the Bioceanic Capricorn Road Corridor. Additionally, the Brazilian municipality of Matinhos remains active in its efforts to showcase updated tourism capacity to Paraguayan travel agents. Furthering regional integration, the Brazilian agency Viaje Paraná has targeted Paraguay as a strategic market, hosting a meeting in Asunción for 67 travel professionals.

Entities

Paraguay · Senatur · Asunción · Ente Mixto de Turismo de Entre Ríos · Luciano Hang

Timeline

  1. [BUSINESS] 6 sources
    Paraná promotes state tourism to travel agents in Brazil and Paraguay

    Viaje Paraná is hosting training events for travel agents in Brazil and Paraguay to promote state tourism destinations, including Iguazu Falls, and expand international market presence.

  2. [BUSINESS] 11 sources
    Tourism entities from Argentina and Chile promote destinations at FITPAR 2026

    Tourism entities from Argentina and Chile are participating in the FITPAR 2026 International Tourism Fair in Asunción, Paraguay, to promote regional destinations and strengthen commercial ties.

  3. [BUSINESS] 2 sources
    Matinhos promotes tourism expansion at FITPAR 2026 in Paraguay

    Matinhos officials are traveling to Paraguay to promote the Brazilian municipality at the FITPAR 2026 tourism fair and hosting Paraguayan travel agents to showcase local infrastructure updates.

  4. [BUSINESS] 5 sources
    Paraguay pursues tourism growth and international retail expansion

    Paraguay is strengthening its international presence through tourism promotion at FIT 2026 and potential retail expansion by the Brazilian company Havan.

Sources

bemparana.com.br · cfa.org.br · comunicaciontucuman.gob.ar · correiodolitoral.com · diarioformosa.net · discofm.com.ar · exame.com · g5noticias.cl · impacto989.com.uy · impactopr.com.br · itaipu.gov.py · lacalle.com.ar · lamegafm.cl · laprensaparaguay.com · omaringa.com.br · redesdenoticias.com.ar · revista100fronteiras.com.br · salvadornoticia.com · tribunapr.com.br · turismo530.com · valoragro.com.py · viajeparana.com

This summary has been updated 3 times: see revision history