Parle runs front‑page ad thanking Modi for gifting Melody toffees to Italy’s PM

Parle Products placed a full‑page newspaper advertisement to thank Prime Minister Narendra Modi after a video of him presenting Melody toffees to Italian Prime Minister Giorgia Meloni went viral, attracting close to a million views within an hour. The ad shows a world map with speech bubbles that translate the brand’s long‑standing tagline “Melody itni chocolaty kyun hai?” into several languages, and includes the message: “Thank you Honourable Prime Minister Shri Narendra Modi Ji, for sharing a little piece of India with the world. Not just a toffee. A memory. A smile. A question we all have grown up asking.” It links the moment to the snack’s 40‑year history and positions Melody as an Indian nostalgia carried globally. Parle also posted a thank‑you note on X and LinkedIn. The campaign echoes earlier private‑sector front‑page ads thanking Modi, such as Paytm’s 2016 ad after demonetisation, but it does not feature Modi’s photograph.