Payback points program in Germany expands with BurdaDirect subscription deals and Edeka offers

BurdaDirect is marketing a range of magazine subscriptions that award Payback points which can be exchanged 1:1 for Miles&More miles at a cost of about 1.01 euro‑cent per mile. Points are credited after roughly two to three months and require activation of specific e‑coupons in the Payback app. The offers cover titles such as Auto Zeitung, Golf Magazine, Focus, and others, with subscription periods of 12 months and automatic monthly renewal unless cancelled.

Edeka joined the Payback loyalty program on 1 January 2025. Shoppers earn one point for every €2 spent (1 point = 1 cent) and can redeem points once the balance reaches 200 points, either as an instant discount at checkout or for vouchers, gifts, and donations. Coupons can boost earnings to 2‑5 percent of spend, but typical savings range from under 1 percent to about 3 percent. Points can also be transferred to partner programs, including Miles&More.