Perfect Diary accelerates Japan expansion with exclusive Bambi Palette

Cosmetic brand Perfect Diary is accelerating its offline expansion in Japan with the launch of the Japan-exclusive ‘Bambi Palette’ (PD Explorer 12-Color Eyeshadow 25 Warm Deer). The multi-use palette features 12 shades designed to function as eyeshadow, blush, highlight, and contour, utilizing apricot and sheer red tones to create a natural, luminous look.

To support the launch, makeup artist Kaori Nagai demonstrated a ‘Bambi Makeup’ technique using the palette’s colors to achieve depth and transparency. The product includes a specialized double-ended brush and a transparent film within the packaging that guides users on how to apply each specific shade.

Perfect Diary, owned by Yat Sen E-Commerce Ltd., has been expanding its global presence and recently rebranded with a focus on the fusion of makeup and skincare. The company invests heavily in research and development, partnering with manufacturer COSMAX. In Japan, the brand has increased its physical presence through new direct stores and distribution in over 500 variety shops, supported by brand ambassador Shunsuke Michieda.