[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 6 days · First seen · Last updated

Perfect Diary expansion in Japan

Overview

Chinese cosmetics brand Perfect Diary is expanding its presence in Japan through new product launches and increased physical retail availability.

In late August 2026, Yatsen Beauty Japan announced the release of Japan-exclusive items, including the ‘PD Explorer 12-Color Eyeshadow 25 Warm Deer’ (referred to as the ‘Bambi Palette’) and a limited edition ‘Translucent Blue Ring Setting Powder’ in Floating Green. The Bambi Palette features a low-saturation apricot color scheme designed for multi-use as eyeshadow, blush, and highlighter, and includes packaging that guides users on color application.

The brand is utilizing these exclusive launches to accelerate its offline expansion. Perfect Diary has established a presence in over 500 variety shops across Japan and has opened three direct stores this year. The company’s growth is supported by significant research and development investment and partnerships with manufacturers such as COSMAX.

Entities

Perfect Diary · Kaori Nagai · Shunsuke Michieda · Cosmax · Yat Sen E-Commerce Ltd.

Timeline

  1. 12 days ago

    [BUSINESS] 2 sources
    Perfect Diary accelerates Japan expansion with exclusive Bambi Palette

    Perfect Diary is expanding its Japanese retail presence with the launch of the Japan-exclusive ‘Bambi Palette,’ a multi-use 12-color eyeshadow set designed for versatile, natural makeup looks.

  2. 18 days ago

    [BUSINESS] 3 sources
    Perfect Diary launches Japan-exclusive makeup collections

    Yatsen Beauty Japan is launching Japan-exclusive makeup products from Perfect Diary, including the “Bambi Palette” and a limited edition setting powder, to expand its domestic market presence.

Sources

beautypost.jp · dtimes.jp · fashionsnap.com · kokusaishogyo-online.jp · prtimes.jp