Persona series 30th anniversary celebrated at Tokyu Plaza Harajuku Harakado cafe

Anique株式会社 is partnering with Tokyu Plaza Harajuku’s Harakado cafe to mark the 30th anniversary of the Persona video‑game series. The collaboration runs from 12 September to 27 September 2026 and features a special pop‑up shop on the 7th‑floor rooftop (area “701”) selling original illustration‑based merchandise, as well as a themed café menu with character‑inspired foods and drinks that include collectible charms.

Visitors can reserve slots for the pop‑up shop (first‑come, free‑reservation) and the café (a mix of lottery and first‑come tickets). Each purchase of a collaboration menu item includes a random original coaster, and spending ¥2,000 on merchandise yields a random original bromide. The event also includes large visual decorations throughout the Harakado space, such as a main‑entrance billboard and staircase art, to immerse guests in the Persona world.