Pet‑friendly travel trend gains momentum in Italy

Italian pet owners are increasingly taking dogs and cats on vacation. A survey of travelers in Milan, Turin and Padua shows that 76 % plan to travel with their pets this summer, but most do not set a specific budget beforehand. Expenses arise during the trip for pet‑friendly accommodation, transport, beach access, veterinary care and summer‑heat protection, with 19.7 % reporting higher spending in the season.

A new guide offers stylish itineraries, check‑lists and practical advice for pet‑friendly journeys, covering city breaks, nature walks and coast‑to‑coast trips. It details transport tips for cars, trains and planes, recommends hotel features such as easy‑access rooms and pet amenities, and suggests accessories to keep animals comfortable in hot weather. The guide emphasizes integrating pets as full family members while maintaining travel style and safety.

The presence of a pet influences destination choices for three‑quarters of owners, who prioritize pet‑friendly facilities, beaches and outdoor spaces. While 24 % still choose not to travel with their animals due to heat, age or health concerns, the overall trend points toward a growing market for pet‑inclusive tourism services in Italy.