PHD Australia retains ANZ media account

PHD Australia has secured the continuation of its media planning and buying mandate with ANZ following a comprehensive competitive review. The financial institution evaluated participating agencies based on strategic capability, media effectiveness, commercial delivery, data and measurement, and technological maturity, including artificial intelligence.

As part of the retained mandate, PHD will manage ANZ’s media strategy, audience planning, investment management, and campaign optimization. ANZ Chief Marketing Officer Sian Chadwick noted that the review aimed to identify a partner capable of converting innovation into measurable business results to meet evolving customer expectations and technological advances.