Picnic joins Payback as new loyalty program partner

The online supermarket Picnic has become a new partner of the loyalty program Payback as of September 28. The partnership allows customers to earn points on grocery orders, including fresh food, frozen goods, household products, and beverages.

To mark the launch, a special coupon is available in the Payback app, offering 10-fold points on purchases until October 4, 2026. Picnic utilizes a 100% electric delivery fleet and targets households, working professionals, and less mobile individuals. Free delivery is provided for orders with a minimum value of 45 euros. Certain product categories, such as tobacco, pharmacy products, and infant formula, are excluded from point accumulation.