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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 4 sources · 27 days · First seen · Last updated
German retail loyalty program shifts
Overview
The German retail landscape saw changes in loyalty program partnerships. In late September 2026, the online supermarket Picnic joined the Payback loyalty program, allowing customers to earn points on various grocery categories, including fresh and frozen goods.
However, other retailers moved away from the multi-partner system. Rewe and nahkauf transitioned from Payback to a proprietary in-house program called Rewe Bonus. This new system provides Euro credit instead of points and is restricted to Rewe-specific services. The shift was intended to increase brand loyalty and provide the companies with more control over customer data.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Rewe and nahkauf stopped collecting Payback points on December 29, 2024. www.berlin-live.de · www.thueringen24.de
- [● 2 SOURCES] The new Rewe Bonus program provides Euro credit instead of points. www.berlin-live.de · www.thueringen24.de
- [● 2 SOURCES] Existing Payback points cannot be transferred to the Rewe Bonus program. www.berlin-live.de · www.thueringen24.de
- [● 2 SOURCES] Rewe Bonus is only valid at Rewe, nahkauf, and Rewe delivery/collection services. www.berlin-live.de · www.thueringen24.de
- [● 2 SOURCES] Penny also ended its Payback partnership at the end of 2024. www.berlin-live.de · www.thueringen24.de
- [● 2 SOURCES] Rewe Bonus credit is earned via weekly promotions, app coupons, and a monthly turnover booster. www.berlin-live.de · www.thueringen24.de
Timeline
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[BUSINESS] 4 sourcesRewe replaces Payback with in-house loyalty program
Rewe and nahkauf have replaced the Payback loyalty program with a new in-house system, Rewe Bonus, which offers Euro credit instead of points.
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[BUSINESS] 4 sourcesPicnic joins Payback as new loyalty program partner
Online supermarket Picnic has joined the Payback loyalty program in Germany, offering customers points on grocery deliveries and a limited-time 10-fold points promotional coupon.
Sources
berlin-live.de · moin.de · news38.de · thueringen24.de