Pieria tourism targets Spanish-speaking markets

The Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) is expanding its international reach by targeting Spanish-speaking markets. As part of this strategy, the region is featured in the new annual edition of the tourism guide ‘Atenas en el bolsillo’.

Released in June 2026 in both print and digital formats, the guide is available in Spanish, English, and Greek. The initiative aims to promote the ‘Olympus Riviera’ to a new audience, highlighting Mount Olympus, the Thermaic Gulf coastline, archaeological sites, local gastronomy, and the region's cultural heritage. This move represents an effort to establish new communication channels beyond traditional European tourism markets.