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2 clusters · 6 sources · 7 days · First seen · Last updated

Tourism development in Pieria, Greece

Overview

The Pieria Regional Unit and the Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) have initiated several strategies to modernize and expand the region's tourism sector.

In mid-August 2026, authorities completed information sessions regarding the creation of a Digital Hub for Sustainable Tourism. Developed in collaboration with the International Hellenic University, this hub is designed to collect and analyze data to support evidence-based policymaking. The tool aims to monitor visitor numbers and the carrying capacity of sensitive locations, including Mount Olympus.

Following these digital infrastructure developments, P.O.T.A.P. expanded its international marketing efforts by targeting Spanish-speaking markets. This includes featuring the ‘Olympus Riviera’ in the annual tourism guide ‘Atenas en el bolsillo’, which promotes the region's coastline, archaeological sites, and cultural heritage to audiences beyond traditional European markets.

Entities

Pieria Tourism Development and Promotion Organization · Mount Olympus · Pieria Regional Unit · International Hellenic University · UNESCO

Timeline

  1. 19 days ago

    [CULTURE] 5 sources
    Pieria tourism targets Spanish-speaking markets

    The Pieria Tourism Development and Promotion Organization is targeting Spanish-speaking markets through the ‘Atenas en el bolsillo’ guide to promote the ‘Olympus Riviera’ and its cultural heritage.

  2. 25 days ago

    [BUSINESS] 2 sources
    Pieria launches Digital Hub for Sustainable Tourism

    Pieria is launching a Digital Hub for Sustainable Tourism to use data-driven insights for managing visitor flows and protecting sensitive areas like Mount Olympus.

Sources

economix.gr · myportal.gr · newstourism.gr · odelalis.gr · olympiobima.gr · Reporter.gr