Poderosas do Cerrado returns for second season on GNT

The second season of the reality series ‘Poderosas do Cerrado’ is set to premiere on GNT. The production follows the daily lives, business ventures, and social connections of influential women from Brazil's Center-West region.

The new cast features six women representing diverse sectors, including agribusiness, fashion, music, and digital influence. Participants include influencer Margareth Serrão, singers Day Camargo and Lara Menezes, jewelry designer Lara Prado, entrepreneur Karine Carrijo, and rural producer Cati Reis.

A primary goal of the series is to showcase the economic, technological, and cultural development of Goiás, specifically highlighting the luxury market in Goiânia to challenge regional stereotypes.