Pokémon celebrates 30th anniversary with global TCG expansion and brand collaborations

The Pokémon franchise is celebrating its 30th anniversary with a global rollout of various commemorative products and events. A major highlight is the simultaneous worldwide launch of the Pokémon Trading Card Game (TCG) ‘30th Celebration’ expansion. This set features all-foil cards, including 30 unique Pikachu rare cards and a new ‘Futuristic Rare’ category illustrated by Japanese artist YOSHIROTTEN.

The release has triggered significant consumer activity, with fans in France, Germany, and the Netherlands queuing for hours at toy stores. While many collectors are eager to secure limited edition items like Elite Trainer Boxes, the high demand has led to reports of rapid sell-outs and concerns regarding scalping and market speculation.

Beyond trading cards, the anniversary includes lifestyle collaborations, such as a Pokémon x adidas collection featuring character-inspired footwear and apparel. Other celebrations include large-scale visual activations, like the takeover of the Las Vegas Sphere, and themed attractions such as PokéPark Kanto in Japan.