[ORGANIZATION]
The Pokémon Company International
Featured in 1 tracked story · first seen
Situations
LEGO SMART Play Pokémon rollout
2 clusters · 7 sources · last updated
Latest: LEGO Group launches Pokémon SMART Play sets with Target events in US
The LEGO Group first introduced its SMART Play technology for Pokémon at San Diego Comic‑Con on July 23‑26, 2026. The exhibit showcased the new SMART Brick, which can read tags, emit light and sound, and sense motion, al