Poland hotel market expands with 37 new projects

The Polish hotel market is experiencing a significant expansion, with 37 new projects confirmed across five major cities. These developments are expected to add approximately 6,000 new rooms to the market. Investors are primarily focusing on three- and four-star hotels, driven by rising tourism and a demand for year-round operational models.

Investment is heavily concentrated in large urban centers such as Warsaw, Krakow, Tricity, and Wroclaw, which are viewed as having lower investment risks due to diverse clientele, including tourists, business travelers, and event attendees. In Warsaw, weekend occupancy rates have seen a notable increase, reaching between 80% and 90%.

As of early 2026, Poland hosted 2,629 hotels, including 532 chain-operated properties. The chain segment has grown by 5.6% year-over-year, surpassing 74,000 rooms. Despite the growth, the industry faces challenges including increased competition, seasonality, and labor shortages.