Poland experiences hotel industry boom and rising tourism

Poland is undergoing a significant expansion in its hospitality sector, driven by increasing numbers of both domestic and international tourists. In the first half of 2026, over 20 million people utilized the country's accommodation facilities.

Major developments include the opening of the Prize by Radisson hotel in Wrocław’s Sky Tower complex and recent expansions by the Radisson Hotel Group in Gdańsk, with further projects planned for Gdynia. Other new establishments include Arche Metalowiec Muszyna, Lake View Żywiec Resort & Spa, Essense Baltic Resort & SPA, and Natura Resort.

In Zakopane, the number of officially registered accommodation places grew by approximately 60 percent over the last decade, reaching over 48,500 by late 2026. This growth is attributed to both new constructions and the legalization of previously unregistered facilities through digital tools and tourist incentive programs. The increase in registered stays has boosted local revenue, with Zakopane collecting 4.161 million PLN in local fees between January and August.

Data from the Polish Hotel Chamber of Commerce (IGHP) indicates a strong performance in September, particularly within the business hotel segment, which helped drive overall occupancy rates higher than the previous year.