Poland tourism growth outpaces EU average in first half of 2026

Poland's tourism sector experienced significant growth in the first half of 2026, with the number of overnight stays increasing by 5.2 percent compared to the same period last year. According to the Cushman and Wakefield “European Hotels Update H1 2026” report, this growth rate is approximately three times higher than the European Union average of 1.7 percent, positioning Poland among Europe's top 10 tourism markets.

Warsaw emerged as a standout performer, being one of only two analyzed cities to exceed pre-pandemic levels of overnight stays within the corporate segment of full-service chain hotels. Room revenues in the capital reached 145 percent of the levels recorded in the first half of 2019, the highest result among 13 analyzed metropolitan areas.

Eurostat data indicates that 20.3 million tourists used Poland's accommodation base during this period, representing a 7.2 percent year-over-year increase. While domestic tourism remains the primary driver, experts suggest there is significant potential for increased international brand recognition.