Poland's betting market reaches 18.76 billion PLN in 2025

The Polish legal betting market reached a turnover of 18.76 billion PLN in 2025, representing a 14.19% increase from the previous year. This growth was primarily driven by the online sector, which now accounts for 93.5% of the total market.

While STS remains the overall market leader in terms of total turnover with 5.21 billion PLN, its market share declined from 31.86% to 27.74%. STS maintains its lead largely through its extensive physical retail network, which generated 695.27 million PLN, whereas competitors like Betclic and Superbet operate exclusively online.

In the online segment, Betclic has emerged as the leader, capturing 26.6% of the internet market with a turnover of 4.66 billion PLN. Superbet also increased its market share, rising from 17.93% to 19.74%.