Pordenone inaugurates branded buses to promote 2027 Culture Capital status

Two ATAP tourist buses branded with the ‘Pordenone 2027’ livery were inaugurated in Piazza della Motta on October 2, 2026. The vehicles are intended to promote the city as it prepares to serve as the Italian Capital of Culture in 2027.

The buses will travel across Italy and other European countries to participate in tours, rallies, and gatherings, aiming to increase the city's visibility beyond regional borders. This initiative is part of a broader promotional strategy involving tourism consortia, press tours, and engagement with international travel agencies and media outlets.

Local officials, including Minister for Relations with Parliament Luca Ciriani and Pordenone Culture Councilor Alberto Parigi, attended the presentation. The project seeks to strengthen the city's national and international presence ahead of its official designation.