Porsche reports 16% global sales decline in first half of 2026

Porsche AG delivered 122,306 vehicles in the January‑June 2026 period, a 16% drop from the same period a year earlier. The decline was driven by a 32% slump in China, a 13% fall in North America, a 6% dip in Germany and a 14% reduction across the rest of Europe. Model‑by‑model, the 911 was the only line to grow, up 19% to 30,534 units. The Cayenne remained the top seller with 38,141 deliveries but fell 9%, while the Macan fell 22% overall (19,695 ICE and 15,620 EV units). Production of the internal‑combustion‑engine 718 ended in October 2025 and the gasoline‑powered Macan will cease in July 2026, with a replacement ICE/Hybrid SUV planned for 2028 on an Audi Q5 platform. Porsche attributes part of the weakness to the expiration of U.S. EV tax incentives and a temporary gap in product availability in China. CEO Michael Leiters reaffirmed a “value over volume” strategy, announced a second efficiency package and a target of cutting roughly 3,900 jobs by 2029. The company will detail its 2035 strategy at its upcoming capital‑markets day.