Porsche rules out a fully electric 911 model

Porsche announced that its flagship 911 sports‑car will remain powered by an internal‑combustion engine and will not be converted to a pure battery‑electric version. The decision was disclosed at the company’s annual general meeting as part of its Strategy 2035 plan. It follows a severe financial downturn in 2025, when operating profit fell from €5.64 billion to €0.41 billion and sales revenue dropped about 10 %. New CEO Dr Michael Leiters, who took office on 1 January 2026, said the brand will shift from a “volume‑driven” approach to a “value over volume” strategy, trimming management layers and focusing on core brand identity rather than meeting electrification targets. Porsche’s BEV share had risen to 22 % but the push for electric models was deemed unsustainable for the premium segment, especially after price wars in China and trade barriers in the United States. The company plans to continue investing in performance internal‑combustion technology while selectively expanding its electric offerings elsewhere in the lineup.