Porsche shareholders call 2025 crisis a 'shattered heap' as new CEO unveils Strategy 2035

At a virtual shareholders' meeting in Stuttgart, investors harshly criticised Porsche AG’s performance, describing the company as "a shattered heap" and accusing the board of delayed personnel decisions and a failed electric‑vehicle strategy. Shareholder Ingo Speich (Deka) noted that since the 2022 IPO the total return lagged the DAX by 146 percentage points, signalling a loss of market confidence. The criticism also targeted former CEO Oliver Blume’s prolonged dual role and the supervisory board’s oversight.

New chief Michael Leiters, who took office in January, responded by outlining a three‑pillar "Strategy 2035" to be presented in October. The plan focuses on the brand and customers, product and technology, and the operating business, with a return to the core sports‑car DNA and a reduction of derivatives. Leiters said profitability will improve through future products, structural streamlining and a shift back toward internal‑combustion models, after a 91 % profit drop to €310 million in 2025 caused by a weak Chinese market, US tariff pressures and reduced demand for EVs.