Portimão launches tourism development strategy for Horizon 2035

The Portimão City Council has launched the development of the ‘Portimão Tourism Development and Promotion Strategy – Horizon 2035’. This initiative aims to define the destination's priorities for the next decade by analyzing the current landscape and involving local residents and economic agents.

Mayor Álvaro Bila stated that the instrument will address challenges such as seasonality, competitiveness, and market evolution. To facilitate the first phase, the municipality is partnering with ‘IPDT – Tourism Intelligence’ to conduct surveys among residents and strategic entities. The project will focus on sustainability, accessibility, and creating a marketing policy to identify key market segments.