Campi Flegrei tourism to receive 1 million euro marketing boost

The Campania Region has announced a 1 million euro allocation from the Cohesion and Development Fund (FSC) to launch an extraordinary territorial marketing campaign for the Campi Flegrei area. This initiative aims to protect the region's tourism image and support the local economy, including hospitality, catering, and commerce, following the negative impact of recent bradyseismic phenomena.

During a meeting at Palazzo Santa Lucia convened by Regional Tourism Councilor Vincenzo Maraio, local representatives and industry associations discussed strategies to counter the reputational damage caused by the ongoing emergency narrative. The goal is to rebalance public perception and maintain tourist flows by highlighting the area's archaeological heritage, gastronomy, and natural beauty. Proposed actions include increased promotional presence in major airports and railway hubs to reach key international and domestic markets.