Prada Beauty launches luxury fragrance line in Argentina

Prada Beauty, the cosmetics division of the Italian luxury fashion house, has launched in Argentina through a partnership with L’Oréal Groupe. The brand aims to expand the local luxury segment by offering its iconic fragrances, including the Prada Paradoxe and Prada Paradigme lines.

Unlike some luxury brands that establish standalone boutiques, Prada Beauty will distribute its products through selected perfumeries such as Juleriaque, Rouge, and Parfumerie. Product prices are reported to range from $299,000 to $459,000 ARS.

In alignment with its sustainability pillars, the brand is introducing refillable options for its main fragrance lines from the start of its launch. This move makes Prada the eleventh brand under the L’Oréal Groupe umbrella to offer refillable alternatives in the region.