Premios Juventud makes historic debut in Marbella, Spain

The 23rd edition of Premios Juventud made history by hosting its first-ever European ceremony at the Starlite Amphitheater in Marbella, Spain. This international expansion was made possible through a strategic alliance between TelevisaUnivision and Starlite Marbella, aiming to connect the Latin music and audiovisual industries across the Atlantic.

Major winners of the night included Shakira, who received three awards including Best Female Artist; Bad Bunny, who took home Best Male Artist and Best Tour for his ‘Debí Tirar Más Fotos World Tour’; and Aitana, who earned three awards including Best Euro-Song. Karol G also saw significant success, winning Album of the Year for ‘Tropicoqueta’. Other notable winners included Romeo Santos and Prince Royce, who shared three awards for their collaborative work.

The ceremony also honored several figures as ‘Agentes de Cambio’ for their cultural impact and social influence, including Antonio Banderas, Marc Anthony, Yandel, and La Oreja de Van Gogh. The event featured approximately 25 musical performances and was broadcast to over 150 countries.