Premios Juventud in Marbella reaches 10 million viewers

The first European edition of the ‘Premios Juventud’ awards, held at Starlite Marbella, reached 10 million viewers across the United States, Mexico, and Spain. According to data from TelevisaUnivision, the event reached audiences in over 150 countries across Latin America, Europe, Africa, and Asia.

In Spain, the broadcast on RTVE achieved a cumulative reach of over 1.5 million viewers. In the United States, the transmission via Univision, UNIMÁS, Galavisión, and ViX reached 4.3 million viewers, marking a 7% increase compared to 2025. The program was the top-rated prime-time television show among Hispanics in the U.S. across major demographics.

Digital engagement was significant, with ‘PJ Fest’ programming generating 673 million interactions across multiple platforms. The awards ceremony also recorded 4.1 million social media interactions and 103.1 million video views, doubling the previous year's performance. The Marbella event served to strengthen the alliance between TelevisaUnivision and Starlite.