Prima Sport to launch free sports TV channel in the Czech Republic

Prima Sport free sports channel Czech media broadcast licence sports broadcasting market

The Prima media group has announced plans to start a new free‑to‑air sports channel called Prima Sport, targeting a launch on Monday 17 August (the date is still to be confirmed). The channel will operate under a twelve‑year licence, broadcasting 15‑24 hours a day via terrestrial digital and internet platforms.

Programming will feature Czech ice‑hockey (Maxa liga), domestic football (Chance National League) plus the Polish league, floorball, volleyball, basketball, beach volleyball, motorsport (rally, truck racing, motocross), the Ski Classics series and e‑sports, together with magazines, podcasts and short‑form content. By being free to viewers, Prima Sport aims to attract households that do not subscribe to paid TV services and could reshape the sports‑broadcast market in both the Czech and Slovak regions.

Sources

Žiadna nová televízia pre Slovensko: Česká Prima odhalila plány [medialne.trend.sk]

23 days ago

Prima Sport láká na sportovní soutěže, které už vysílá Sporty TV. Jaké to jsou? [www.mediar.cz]

23 days ago

Prima Sport odstartuje v srpnu. Co bude vysílat? [www.mediaguru.cz]

24 days ago