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4 clusters · 6 sources · 23 days · First seen · Last updated

Categories: SPORTS · BUSINESS

Prima Sport launch in Czech Republic

Entities: Sparta Prague · Perinvest Group · Lukáš Kubát · Olympique Lyon · Libor Bouček

Overview

In mid‑July 2026 Prima Media Group announced a free‑to‑air sports channel, Prima Sport, slated for an August launch under a twelve‑year terrestrial licence. The channel will broadcast 15‑24 hours daily, covering Czech ice‑hockey, domestic football, the Polish league, floorball, volleyball, basketball, beach volleyball, motorsport, the Ski Classics series and e‑sports, plus magazines, podcasts and short‑form content.

A test transmission on 4 August featured a UEFA Champions League qualifier (Sparta Prague vs Olympique Lyon). Regular programming began on 17 August, with Magenta TV allocating multiplex 24 and the channel being added to IPTV services. Prima Sport is produced in partnership with Perinvest Group, which has operated Sporty TV since 2024; Sporty TV is owned by Tomáš Petera and financially overseen by Johana Wimmerová of the GES Group.

Pay‑TV operators are preparing to carry Prima Sport, complying with rules that limit simultaneous device access, restrict ad‑skipping, protect sports‑rights and set wholesale‑distribution fees and EPG placement guidelines.

The channel’s debut broadcast was presented by Libor Bouček, with Betano sponsorship visible at the Letná stadium. Czech football analysts highlighted emerging talents such as Richard Sedláček, Tadeáš Vachoušek, Daniel Vašulín, Mojmír Chytil and Michal Sadílek, underscoring the depth of the domestic league as the nation approaches upcoming international fixtures.

Timeline

  1. 2 days ago

    [SPORTS] 2 sources
    Prima Sport debut features Libor Bouček as host for Sparta Prague vs Olympique Lyon match

    Prima Sport’s first live broadcast featured Libor Bouček hosting the Sparta Prague‑Olympique Lyon match, with Betano sponsorship. Czech football prospects such as Richard Sedláček, Tadeáš Vachoušek, Daniel Vaš

  2. 4 days ago

    [BUSINESS] 2 sources
    Prima Sport launches new Czech sports channel in August

    TV Prima and Perinvest Group will launch the Prima Sport channel on 17 August, expanding sports broadcasting in the Czech Republic. Pay‑TV operators must meet new technical and commercial distribution rules.

  3. 9 days ago

    [SPORTS] 2 sources
    Prima Sport TV channel launches in the Czech Republic, reaches some Slovak viewers

    Prima Sport, a new Czech sports TV channel, began airing on 4 August with a Sparta‑Lyon match and full programming from 17 August, available via Magenta TV and over‑the‑air in some Slovak border areas.

  4. 24 days ago

    [BUSINESS] 3 sources
    Prima Sport to launch free sports TV channel in the Czech Republic

    Prima Sport, a free-to-air sports channel, aims to launch in the Czech Republic on 17 August (date pending). It will air 15‑24 hours of hockey, football, motorsport, e‑sports and other events for viewers unaff‑

Sources

borovan.cz · mediaguru.cz · medialne.trend.sk · mediar.cz · ski-online.de · zive.aktuality.sk

This summary has been updated 2 times: see revision history