Profeco launches consumer tools and monitoring for Mexico

The Federal Consumer Protection Agency (Profeco) has highlighted several digital tools and monitoring operations to assist Mexican consumers. The agency maintains an interactive virtual map that allows drivers to check real-time prices for Magna, Premium, and diesel fuel across different regions. This platform aims to foster competition and empower consumers to find the most affordable fuel stations.

Additionally, Profeco is preparing for 'El Buen Fin' by deploying over 1,000 workers and 350 brigades nationwide from November 13 to 17. This operation includes 169 service modules in high-traffic areas to handle complaints and ensure businesses honor advertised promotions. The agency will also monitor online stores and social media for irregularities and has provided a price comparison portal for over 490 monitored products.