Profeco launches price comparison tool for El Buen Fin

The Federal Consumer Protection Agency (Profeco) has launched the ‘Quién es Quién en los Precios en El Buen Fin’ web portal to assist Mexican consumers ahead of the annual El Buen Fin shopping event, scheduled for November 13 to 17, 2026.

The digital tool allows users to research price histories for various categories, including technology, computers, appliances, and televisions. By selecting a specific city, category, and product model, consumers can view minimum, maximum, and average prices, as well as historical price variations. This initiative aims to prevent ‘simulated offers,’ a practice where retailers artificially inflate prices before a sale to make discounts appear larger than they are.

Profeco recommends that citizens plan budgets, define needs, and prioritize paying off existing debts before making new purchases. The agency also advises comparing prices across different establishments to ensure genuine savings.